SEO For Spotify And How To Get Discovered As A New Artist
Published on 14.11.2020 by Vishal Sanjay
With more than 290 million monthly active users, Spotify is currently one of the biggest streaming platforms for podcasts and music. Like any other search engine, you should optimize your profile on Spotify to increase your chances of getting exposed to listeners who might be interested in what you offer.
SEO for Spotify helps define the right audience for your music and make your offerings discoverable with keywords on the platform. In this post, we discuss some effective tips you can use to boost your chances of being found to grow on Spotify.
How Does Spotify Work?
Spotify works as a music discovery platform and generates playlists based on the behavior and interests of users. The ‘Discover Weekly Playlists’ of the platform engages the most users on Spotify. The algorithm helps users discover the music they would like and this is why artists should to optimize their profile to be discoverable by the algorithm. Smaller artists with no brand recognition would find this discoverability the best way to boost the streams and grow on the platform.
The first step is to optimize music attributes to best match the audience interests. Note that all your songs don’t cater to the same emotions, moments and occasions. Some songs may suit workouts while others are perfect for relaxation. It is important to tell the platform what songs match what taste. Identifying the differences within your library is one of the basic things you can do to improve your discoverability on Spotify.
How To Get Discovered On Spotify?
Spotify allows its users to find music in one of the three primary ways:
Search on Spotify may not be so effective for new artists because it emphasizes existing recognition on the platform. Established artists may benefit from the search traffic with a clear brand image that improves the visibility on the platform. As a new artist, you can work on improving visibility by using search terms and keywords in titles.
Another big part of music discovery on Spotify is Playlists which can drive your music streams. There are three types of playlists on Spotify,
User-Generated – Use keyword optimization on playlists you create to make them more discoverable. You can also connect with users running the top-ranking playlists and ask them to feature your song.
Editorial – Getting featured on Spotify playlists is not easy but the rewards are massive. Make sure you make a great pitch each time to increase your chances of getting featured on these playlists. This opportunity exists on your home page of ‘Spotify for Artists’.
Algorithm-Based – These playlists are generated by algorithms that work on user listening habits. There are many playlist types under this category.
Let us now see how you can increase your chances of getting discovered on Spotify.
Optimize The About Page
Describe who you are and what your music is about on the About page. Your bio should include all your music genres and the occasions where your music would fit. You can also include details like influences, instruments, similar artists, and other things defining your music.
The description should also include a call-to-action for what you are currently offering. Promoting your event, concert or song in the description helps increase user engagement. You can also think about keywords that you think your audience might use. Optimize the music attributes to match the activities and interests of users.
Add Fresh Content
Make sure you maintain a fresh gallery of images to keep your profile looking great all the time. Also, keep the header image updated regularly. Follow the guidelines set by Spotify before uploading the images.
Promote your upcoming music in the Artists Pick section in your overview. You can not only advertise the latest songs but also promote songs that received the highest streams. This way, you can motivate people to stream other songs by starting with the most popular song.
Launch In The Right Way
When you are launching a new song on Spotify using the keyword method, you should change the information through the distributor. All the song aspects must be set before you publish because you can’t change anything later. This will increase your chances of getting discovered on Spotify. Don’t forget to pitch the new song to playlist editors.
When you create playlists for your music promotion, make sure you add other artists with similar mood and genres. Playlists can often gain a following that later helps you promote your new creations. Don’t forget to feature the playlists in ‘Spotify for Artists’ profile. Playlists also let you connect with fans by sharing tracks from other similar artists.
Once you gain a following through search, you can keep your playlists updated to engage followers, thereby promoting your channel. Leveraging playlists is crucial to getting success on Spotify as they are an effective way to market yourself. If you find it difficult, look at the top playlists from your genres.
We hope you now have a better understanding of how SEO helps you gain more followers and streams on Spotify. As this platform focuses on helping users discover what they are likely to enjoy, optimizing your profile and content in the right way helps grow your following.
Make sure you engage regularly and give more songs to users and the search engine so that Spotify features your song eventually.